We started our journey with the Get-Eco concept about two years ago. In recession hit UK our building consultancy had a tough couple of years but we saw some stability and confidence returning to the market.
We knew from experience there was demand for ethical and eco-friendly products, but how to bring that to everyone was a challenge. We decided on e-commerce since it allowed us to develop product ranges, our systems and learn about the mechanics.
This year has been really enlightening, engaging the services of a PR expert and Design Consultancy. With a new brand and clear identity my Jubilee weekend has been spent writing a new business plan. For anyone in business this is a document that forms your corporate bible, setting out how your business is structured and your aims for the future.
In doing this I've learnt a few statistics about e-commerce. Firstly there are two forms of e-commerce; e-Retail where on line browsers use desktop or laptop computers and m-Retail which is the use of web enable phones, tablets and "iPads".
Secondly, the UK e-commerce market is a buoyant place seeing a growth of 20% year on year for the last 3 years. Consumers spent £5.75bn on line in the last 12 months, that's about £90 per person.
Thirdly, m-retail has grown by 350% in the last twelve months spurred on by the popularity of iphones and ipads.
These simple statistics are really encouraging, not only because our business uses e-commerce but also because of the success story technology has brought to the UK economy.
Glad to have been able to help you on your journey! Beth
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